Black Friday Conversion Bootcamp
With this $47 investment, you can save your company thousands of dollars in consultants.
Next Session:
July 29 – August 1, 2024
If you’re serious about turning abandoned carts into sales before Black Friday,
you need this course.
After this course, you'll know exactly what lifts revenue in your store.
In just an hour a day, you will master these skills:
Identify and eliminate bottlenecks in your customer journey.
Tap into the cognitive biases and emotional triggers that drive buying decisions.
Create user-friendly, visually appealing websites that capture attention, build trust, and encourage action.
Streamline your website’s overall experience to reduce friction and increase conversions.
Implement data-driven experiments instead of throwing spaghetti at a wall.
Unlimited team members from your organization can join.
Day 1
The Science of Conversion
Introduction:
What is CRO?
Why is it crucial for e-commerce, especially during peak seasons?
Setting Black Friday conversion goals.
Conversion Funnel Deep Dive:
Identifying key decision intersections in the funnel (common visible and invisible drop off points).
Best available metrics to get you started.
Day 2
The Psychology of Buying
- Subliminal Biases:
- How they influence consumer behavior.
- Common biases relevant to e-commerce (e.g., scarcity, social proof, anchoring).
- Leveraging biases ethically to increase conversions
- Motivation and Emotion:
- “Storynomics”
- Understanding what drives customers to purchase.
- Using emotional triggers effectively in messaging and design.
Day 3
Functional Vision
& Shop Evaluation
- Visual Perception:
- How the brain processes visual information.
- The role of attention, memory, and emotion in visual perception.
- Website Design for Conversion:
- Using visual hierarchy to guide users.
- Optimizing layouts for quick scanning and decision-making.
- Color psychology and its impact on conversions.
Day 4
Messaging & Purchase Impact
- UX Fundamentals:
- What makes a good user experience?
- The importance of mobile optimization.
- Reducing friction in the checkout process.
- Persuasive Messaging:
- Writing compelling headlines and calls to action.
- Crafting product descriptions that sell.
- The role of social proof and customer testimonials.
In 4-days You'll Get All the Tools Most CRO Consultants Charge Thousands For.
With our expertise, we could easily charge $20,000 for all this.
Have it all for just $47.
Jon Powell is an original thinker with keen insights into digital marketing, story telling, and human behavior.
I have no doubt he will write a best selling book on marketing and be a keynote speaker at the largest digital marketing events, if he so chooses..
I have no doubt he will write a best selling book on marketing and be a keynote speaker at the largest digital marketing events, if he so chooses..
Dave Green
VP, Dunn & Bradstreet
Who are we?
Jon Powell is a digital marketing and conversion rate optimization (CRO) expert with 17+ years of experience. He has created and managed over 3,000 A/B and multivariate tests, driving significant revenue growth for businesses across various industries.
Jon is a recognized thought leader in the field, having been the highest-rated breakout speaker at Marketing Sherpa for two years running.
Creator of six paid marketing courses and an entirely new digital marketing certification.
Trained world-class teams at Verizon Wireless, PR Newswire and LifeWay.
What our attendees have to say:
