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CASE STUDIES · RESULTS WITH A BASE ATTACHED

We tested it.
Here’s what moved.

Wins, misses and commercial outcomes from ecommerce experimentation programs. One claim at a time, with the decision attached.

CONVERSION WINS

Proof you can scroll through.

01

TIMEBEAM

+479%purchase conversion

Clinical proof moved closer to the purchase decision.

On Moisture Balm, proof-led PDP changes increased conversion from 3.37% to 19.51%.

02

EZBombs

+315%purchase conversion

A clearer PDP made product value easier to act on.

Purchase conversion rose from 0.88% to 3.65% in a statistically significant test.

03

MegaFood

+63%purchase conversion

Benefit hierarchy and PDP scannability improved high-intent buying.

Email PDP conversion increased from 16.67% to 27.14%; add-to-cart also rose 48%.

04

Randolph Ranger

+59%purchase conversion

Product discovery supported the decision instead of distracting from it.

A PDP recommendation experience increased purchase conversion from 1.63% to 2.59%.

05

Open Court

+61%conversion rate

A more intentional homepage created clearer paths to purchase.

Average order value rose 11.9% and revenue per visitor rose 18.7%.

06

Gnara

+50%conversion rate

Smart-cart changes removed distraction at a high-intent moment.

Revenue increased 44.7% and revenue per user increased 42.9%.

07

TIMEBEAM

+21%mobile conversion

A guided bundle experience made mobile shopping more decisive.

Mobile conversion increased from 8.17% to 9.87% alongside a 53% revenue-per-visitor lift.

SELECTED OUTCOMES

The longer record.

Deckers / HOKA

$14Mmodeled revenue opportunity

Chamberlain University

$4Mincremental revenue from $100K in 90 days

Concorde Career College

4,000leads over budget

MegaFood

+63%PDP purchase conversion

TIMEBEAM

+1,161%revenue per visitor on a hero product

EZBombs

+315%purchase conversion

Branded Bills

+22%revenue per session

Oshen Salmon

9×modeled ROI

CLIENT EXPERIENCE

HOKA · UGG · TEVA · MEGAFOOD · TIMEBEAM · EZBOMBS · BRANDED BILLS · FOR LOVE & LEMONS · KINDTAIL · KUSHAE · CARVE DESIGNS · MARA HOFFMAN · OSHEN SALMON · OXB · GAMMA WAVES · CONCORDE CAREER COLLEGE · CHAMBERLAIN UNIVERSITY · HYDAWAY · LINE10 · OPEN COURT · GNARA · SQUARE BABY