Blog
TikTok and Emerging Channels: How to Adapt to the New Era of Search and Social Commerce
In recent years, TikTok has rapidly evolved from a quirky video app to one of the most influential platforms in social commerce and discovery. Its
Larger Brands Are Winning Big on Shopify
Larger brands benefit from economies of scale, brand equity, and robust infrastructure. They’re not just relying on their name recognition; they’re making significant investments in
What Happens When You Remove “Sale” from Your Top-Level Navigation? Exploring Shopper Behavior and Average Order Value (AOV)
Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” section in the top-level navigation. It’s often a popular destination
How I Leveraged GA and GPT to Optimize My Site
How I Leveraged GA and GPT to Optimize My Site Getting the power of data and artificial intelligence is key to driving real business impact.
Stop Random Testing! Why Your E-commerce Store Needs a Real Testing Strategy.
Let’s be honest – we’ve all been there. You’re running your e-commerce store, and you think, “Let’s test a new button color!” or “Maybe we
Generative AI Meets Google Analytics 4: Mastering the New Frontier
Generative AI Meets Google Analytics 4: Mastering the New Frontier Mastering the New Frontier of Data Types and User Interactions Generative AI has ushered in
