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Turn Customer Feedback Into Actionable Hypotheses Using AI Introduction Customer feedback is a goldmine for understanding problems and opportunities in your business. But transforming this

Replicating Dwell Time in Ecommerce: A Guide to Shopper Efficiency In the world of big-box retail, dwell time—the amount of time a shopper spends in

The Ultimate Guide to Optimizing Your Content for Visual Searchability Visual search is transforming the way people discover content online. Instead of relying solely on

The CRO Revolution: How AI is Making Your Current Testing Roadmap Obsolete Going Beyond Basic AI Implementation The strategies outlined in this post align with

Why AI Should Be Your CRO Team’s Hardest-Working Intern Think of AI not as a magical tool but as an intern—eager to please, fast at

In the world of marketing analytics, businesses are constantly looking to maximize efficiency, optimize performance, and measure results. This data-driven focus, while powerful, often leans