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The Hidden Imbalance in Marketing Analytics: How to Use Google Analytics to Achieve Balance
In the world of marketing analytics, businesses are constantly looking to maximize efficiency, optimize performance, and measure results. This data-driven focus, while powerful, often leans
Most eCommerce companies don’t know how to put Item Category 2, 3, 4 and 5 to use. Here’s how we use it.
Unpacking the Power of Item Category in Google Analytics: A Guide for eCommerce Success In the world of Google Analytics (GA), the Item Category dimension
TikTok and Emerging Channels: How to Adapt to the New Era of Search and Social Commerce
In recent years, TikTok has rapidly evolved from a quirky video app to one of the most influential platforms in social commerce and discovery. Its
Larger Brands Are Winning Big on Shopify
Larger brands benefit from economies of scale, brand equity, and robust infrastructure. They’re not just relying on their name recognition; they’re making significant investments in
What Happens When You Remove “Sale” from Your Top-Level Navigation? Exploring Shopper Behavior and Average Order Value (AOV)
Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” section in the top-level navigation. It’s often a popular destination
How I Leveraged GA and GPT to Optimize My Site
How I Leveraged GA and GPT to Optimize My Site Getting the power of data and artificial intelligence is key to driving real business impact.
