Blog
Stop Random Testing! Why Your E-commerce Store Needs a Real Testing Strategy.
Let’s be honest – we’ve all been there. You’re running your e-commerce store, and you think, “Let’s test a new button color!” or “Maybe we
Generative AI Meets Google Analytics 4: Mastering the New Frontier
Generative AI Meets Google Analytics 4: Mastering the New Frontier Mastering the New Frontier of Data Types and User Interactions Generative AI has ushered in
Are You Building a Brand or a Business?
When it comes to financial forecasting in digital marketing, a fundamental question often gets overlooked: Are you building a brand or are you building a
The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste
The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste Every business loves a shiny new tool. We invest time
Why Do Shoppers Abandon Their Carts? Understanding the Data Behind the Drop-Off
Why Do Shoppers Abandon Their Carts? Understanding the Data Behind the Drop-Off Cart abandonment is one of the most frustrating challenges in e-commerce. You’ve done
High-Intent Shopper Insights for Automotive Dealerships: A Goldmine for Retargeting
Understanding shopper behavior on dealership websites goes beyond counting leads or ad clicks. The Automotive Standards Council (ASC), an organization dedicated to setting data standards
