How to Implement ASC Event Tracking on Dealer.com for Enhanced Automotive Google Analytics
What are ASC events? They are specific Google Analytics events defined by the Automotive Standards Council to standardize data collection across dealership websites. These events enable dealerships to gather consistent and actionable data, enhancing their ability to track user interactions comprehensively. By implementing ASC event tracking on platforms like Dealer.com, dealerships can significantly improve user […]
How to Use eCommerce Metrics to Improve Automotive Shopping: Lessons From ASC Events
Both eCommerce and automotive shopping websites rely heavily on data to optimize customer experiences. While these industries may seem distinct, there are significant overlaps in how they use data to measure success and enhance performance. By mapping common eCommerce metrics to ASC events (Automotive Standards Council events), automotive dealerships can learn how to use these […]
