How to Safely A/B Test eCommerce Sites During Q4: Using Google Analytics 4 (GA4) to Maximize Growth
For eCommerce sites, the fourth quarter (Q4) is a critical period with the highest traffic volumes and greatest revenue potential. It’s a prime time to run A/B tests and optimize your site, but it also demands a precise approach to testing, tracking, and analyzing results. In this guide, we’ll focus on how to use Google […]
