High-Intent Shopper Insights for Automotive Dealerships: A Goldmine for Retargeting
Understanding shopper behavior on dealership websites goes beyond counting leads or ad clicks. The Automotive Standards Council (ASC), an organization dedicated to setting data standards across the automotive industry, provides invaluable frameworks that help dealerships dive deeper into customer behavior. Specifically, the ASC defines standardized “retail process” events, known as ASC Events, which are integrated […]
