Why Do Shoppers Abandon Their Carts? Understanding the Data Behind the Drop-Off
Why Do Shoppers Abandon Their Carts? Understanding the Data Behind the Drop-Off Cart abandonment is one of the most frustrating challenges in e-commerce. You’ve done the hard work—attracted a potential customer, guided them to the checkout, and… they leave without completing the purchase. But why? The reasons behind cart abandonment are complex, involving everything from […]
