Are You Building a Brand or a Business?
When it comes to financial forecasting in digital marketing, a fundamental question often gets overlooked: Are you building a brand or are you building a business? While these two goals may seem similar, they require different approaches, metrics, and strategies to ensure sustainable growth. Understanding whether your marketing efforts are focused on brand-building (awareness, perception) […]
The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste
The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste Every business loves a shiny new tool. We invest time and money to implement the perfect systems—Google Analytics 4 (GA4) included. But what happens after the initial excitement fades? Often, these systems sit there, gathering digital dust. It’s like buying […]
