What Happens When You Remove “Sale” from Your Top-Level Navigation? Exploring Shopper Behavior and Average Order Value (AOV)
Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” section in the top-level navigation. It’s often a popular destination for shoppers who are looking for a bargain. But have you ever noticed that these bargain hunters might actually be “trained” to shop for lower-priced items, resulting in a lower […]
How I Leveraged GA and GPT to Optimize My Site
How I Leveraged GA and GPT to Optimize My Site Getting the power of data and artificial intelligence is key to driving real business impact. That’s exactly what I set out to do, and the results have been nothing short of transformative. Unlocking the Power of GA Behavioral Data As the foundation of my optimization […]
