Most eCommerce companies don’t know how to put Item Category 2, 3, 4 and 5 to use. Here’s how we use it.
Unpacking the Power of Item Category in Google Analytics: A Guide for eCommerce Success In the world of Google Analytics (GA), the Item Category dimension is a powerful yet underutilized tool for understanding shopper behavior and optimizing eCommerce strategies. This blog post dives into what Item Category is, how it can supercharge your eCommerce insights, […]
