The Hidden Imbalance in Marketing Analytics: How to Use Google Analytics to Achieve Balance
In the world of marketing analytics, businesses are constantly looking to maximize efficiency, optimize performance, and measure results. This data-driven focus, while powerful, often leans too heavily on one side of the equation: the structured, quantitative, and performance-oriented “Yang” aspects of analytics, such as media metrics and business intelligence. Meanwhile, the softer, qualitative, and customer-centric […]
