Cracking the Code on Unassigned Traffic in GA4
Cracking the Code on Unassigned Traffic in GA4 Unassigned traffic in Google Analytics 4 (GA4) is a persistent challenge for brands looking to optimize attribution and marketing performance. The industry standard is to keep unassigned traffic below 20%, but with the right approach—leveraging custom channel groupings and robust data strategies—it’s possible to cut that number […]
