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Generative AI Meets Google Analytics 4: Mastering the New Frontier
Generative AI Meets Google Analytics 4: Mastering the New Frontier Mastering the New Frontier of Data Types and User Interactions Generative AI has ushered in
Are You Building a Brand or a Business?
When it comes to financial forecasting in digital marketing, a fundamental question often gets overlooked: Are you building a brand or are you building a
The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste
The Rot of Unused Systems: How to Prevent Google Analytics 4 from Going to Waste Every business loves a shiny new tool. We invest time
Why Do Shoppers Abandon Their Carts? Understanding the Data Behind the Drop-Off
Why Do Shoppers Abandon Their Carts? Understanding the Data Behind the Drop-Off Cart abandonment is one of the most frustrating challenges in e-commerce. You’ve done
High-Intent Shopper Insights for Automotive Dealerships: A Goldmine for Retargeting
Understanding shopper behavior on dealership websites goes beyond counting leads or ad clicks. The Automotive Standards Council (ASC), an organization dedicated to setting data standards
The Information that’s missing between Triple Whale and Shopify
E-commerce success hinges on data, but no single tool offers the complete picture. Platforms like Triple Whale and Shopify deliver valuable insights, but they fall
