Client Overview: Kushae.com is an innovative online retailer specializing in natural wellness products for women, focusing on feminine hygiene. To enhance their marketing strategy and improve conversion rates, they collaborated with Clickvoyant to leverage analytics and user engagement techniques.
Challenge: Despite a robust product line and a committed customer base, Kushae.com faced challenges in effectively educating potential customers about the importance of personalized vaginal care routines and converting site visits into sales.
Objective: The primary goal was to increase conversion rates by educating visitors about vaginal wellness through a personalized quiz before they viewed product collections.
Solution: Clickvoyant’s data analysis revealed that a quiz designed to educate visitors about vaginal care and personalize product recommendations based on their responses, resulted in higher conversion rates for those who took it. Yet, this quiz was barely visible on the website.
A/B Testing: Clickvoyant conducted a 14-day A/B test comparing two variants:
Variant A: Visitors viewed a collections page per normal with the quiz near the footer.
Variant B: Visitors to the collections page were forced to take the quiz before seeing any product.
Results:
- Increased Engagement: The quiz effectively engaged users by providing valuable educational content and personalized recommendations.
- Higher Conversion Rates: Variant B, which included the quiz, saw a 70% higher conversion rate on the collections page compared to Variant A.
- Statistical Significance: The results reached a statistical significance of 90%, confirming the effectiveness of the personalization strategy.
The introduction of the personalized quiz on Kushae.com significantly enhanced user engagement and conversion rates. By educating customers and helping them identify their personal needs, Kushae.com was able to support better purchase decisions, leading to a successful outcome in their marketing efforts.
Future Steps: Based on the success of the initial implementation, Kushae.com plans to explore further personalization strategies across other aspects of the customer journey, continuing their partnership with Clickvoyant to leverage advanced analytics and optimization techniques.
