The CRO Cohort Program is a 3-month pilot designed for five non-competitive DTC brands who want to grow revenue through data-driven Conversion Rate Optimization (CRO). Each cohort receives full access to our unlimited CRO retainer, shared learning sessions, cleaned GA4 data, and Done-for-You Shopify experimentation.

Each cohort includes five DTC companies in non-competing categories. Brands meet regularly to learn best practices, review shared insights, and collaborate on growth strategies. This structure reduces cost, increases learning speed, and makes high-end CRO accessible to early-stage DTC companies.

Cohort sessions typically occur once per month, with additional optional workshops. Sessions focus on:

• Reviewing experiment results

• Sharing insights across brands

• Identifying new CRO opportunities

• Improving analytics and attribution

• Discussing DTC growth challenges

Unlimited experiments means you are not capped by the number of A/B tests, UX improvements, or onsite optimizations we can deploy. We prioritize tests based on impact, traffic volume, and revenue opportunity to ensure statistically valid results.

Our team handles all experiment implementation, theme edits, custom modules, UX improvements, analytics installations, and event tracking directly within Shopify. No additional developer hours are required.

We configure, audit, and repair your GA4 setup to ensure accurate tracking. This includes:

• Event and conversion setup

• Removing double-counting

• Filtering out internal traffic

• Ensuring Shopify + GA4 data alignment

• Building dashboards you can actually use

Clean, reliable data enables accurate CRO decisions.

Most companies participating in our CRO engagements see measurable increases in conversion rate, average order value, and revenue within the first 90 days. Many achieve 6X ROI within 6 months based on experimentation velocity and improved data quality.

We immediately stop any test that shows a meaningful negative impact on your revenue. Protecting your sales is non-negotiable. Every experiment is monitored in real time, and if performance drops beyond a safe threshold, the variation is shut down and your site reverts instantly.

At the same time, negative or underperforming tests are still valuable. When a test doesn’t win, we treat it as a source of insight, not a setback. We analyze what happened, document the patterns, and use those findings to shape stronger strategies for the next round of experiments.

In fact, early “losses” are a normal and productive part of CRO. Understanding what doesn’t convert is just as important as identifying what does, and it helps us refine the path toward consistent, compounding revenue gains.

No. The program operates as a 3-month pilot with no long-term contracts. You can choose to continue, upgrade, pause, or exit after the initial period.

After the pilot, brands may continue at the cohort rate, upgrade to a private CRO retainer, or discuss custom plans. There are no surprise fees or hidden development costs.

The process is simple.

1. Book a meeting with Mia, our founder, to get your questions answered.
   This gives you a chance to understand the cohort, the work we’ll do together, and whether it fits your brand’s growth stage.

2. We analyze your data to confirm whether the program will benefit you.
   You’ll receive a clear breakdown of your current shopper behavior and the specific CRO opportunities we see.

3. If you qualify, Mia will send you a personal invitation to join the cohort.
   Your invitation includes your modeled expected performance so you know exactly what kind of impact the program is projected to make.