Author Archives: Jeri Lopez
Unpopular Opinion: Your Black Friday Discount Strategy Is Backwards
Unpopular Opinion: Your Black Friday Discount Strategy Is Backwards Stop leading with discounts and start [...]
Dec
5 Shopper Behavior Signals That Scream ‘Ready to Buy Now’
5 Shopper Behavior Signals That Scream ‘Ready to Buy Now’ Every second, potential customers on [...]
Nov
The Surprising Reason Most CRO Experiments Fail (And It’s Not What You Think)
The Surprising Reason Most CRO Experiments Fail (And It’s Not What You Think) Your latest [...]
Nov
5 Product Page Elements that make Customers Hit the Back Button Instantly
5 Product Page Elements that make Customers Hit the Back Button Instantly Picture this: A [...]
Oct
What Successful Digital Marketers Know About Behavioral Triggers (That They Don’t Want You to Know)
What Successful Digital Marketers Know About Behavioral Triggers Behind every successful digital marketing campaign lies [...]
Oct
The Conversion-Killer Most E-Commerce Brands Miss
The Conversion-Killer Most E-Commerce Brands Miss Picture this: You’re staring at your analytics dashboard, celebrating [...]
Oct
Why Most CRO Programs Die Within 90 Days (And How to Beat the Odds)
Why Most CRO Programs Die Within 90 Days (And How to Beat the Odds) I’ve [...]
Oct
We Didn’t Lose Two Months. We Built a CRO Engine.
We Didn’t Lose Two Months. We Built a CRO Engine. Let’s be honest: July and [...]
Sep
Test CTA Words, Not Button Colors
Test CTA Words, Not Button Colors Ecommerce teams love a good button color debate. “Should [...]
Sep
Most AI in Marketing Demos Are Magic Tricks
Most AI in Marketing Demos Are Magic Tricks We’ve all seen it: the glossy demo [...]
Sep
