Author Archives: ryanbahl@yahoo.com
The Biggest Analytics Mistake (And Why Heatmaps Are Basically Mood Rings for Your Website)
The Biggest Analytics Mistake (And Why Heatmaps Are Basically Mood Rings for Your Website) Picture [...]
Feb
Turn Customer Feedback Into Actionable Hypotheses Using AI
Turn Customer Feedback Into Actionable Hypotheses Using AI Introduction Customer feedback is a goldmine for [...]
Feb
Replicating Dwell Time in Ecommerce: A Guide to Shopper Efficiency
Replicating Dwell Time in Ecommerce: A Guide to Shopper Efficiency In the world of big-box [...]
Feb
Most eCommerce companies don’t know how to put Item Category 2, 3, 4 and 5 to use. Here’s how we use it.
Unpacking the Power of Item Category in Google Analytics: A Guide for eCommerce Success In [...]
Jan
TikTok and Emerging Channels: How to Adapt to the New Era of Search and Social Commerce
In recent years, TikTok has rapidly evolved from a quirky video app to one of [...]
Dec
Generative AI Meets Google Analytics 4: Mastering the New Frontier
Generative AI Meets Google Analytics 4: Mastering the New Frontier Mastering the New Frontier of [...]
Dec
Larger Brands Are Winning Big on Shopify
Larger brands benefit from economies of scale, brand equity, and robust infrastructure. They’re not just [...]
Dec
What Happens When You Remove “Sale” from Your Top-Level Navigation? Exploring Shopper Behavior and Average Order Value (AOV)
Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” [...]
Dec
How I Leveraged GA and GPT to Optimize My Site
How I Leveraged GA and GPT to Optimize My Site Getting the power of data [...]
Dec
Stop Random Testing! Why Your E-commerce Store Needs a Real Testing Strategy.
Let’s be honest – we’ve all been there. You’re running your e-commerce store, and you [...]
Nov
