Case studies · Results with a base attached
We tested it. Here’s what moved.
Wins, misses and commercial outcomes from ecommerce experimentation programs. One claim at a time, with the decision attached.
Conversion wins
Proof you can scroll through.
Every result below came from a controlled test. Each one shows the baseline, the change, and the decision it supported.
Selected outcomes
The longer record.
Client experience
Brands we’ve tested with.
Footwear, food, apparel, education and DTC brands that wanted decisions backed by evidence.
Featured in a case study on this page
Your next test could be the next row on this page.
One senior team to find the opportunity, build the work, run the test and use the result to make the next move.
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